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Author: christopher

Why Should You Develop a Google Data Retention Strategy?
June 20, 2024
Marketing
Why Should You Develop a Google Data Retention Strategy?

B2B digital marketers rely on large amounts of data from Google Analytics to make strategic decisions about their customers and understand their website traffic. By using data from Google Analytics, […]

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What Is B2B Demand Generation? Understanding The Basics
September 29, 2023February 4, 2026
Lead Generation
What Is B2B Demand Generation? Understanding The Basics

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting […]

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7 Key Elements of a Successful Inbound Marketing Strategy For B2B
July 14, 2023May 20, 2026
Inbound Marketing
7 Key Elements of a Successful Inbound Marketing Strategy For B2B

Inbound marketing focuses on attracting potential customers through valuable content. Such a strategy helps bring in more of your best-fit prospects and, ultimately, turn them into leads and customers. Furthermore, […]

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Why Digital Marketing is Important for B2B
May 26, 2023February 4, 2026
Marketing
Why Digital Marketing is Important for B2B

B2B is tough. Competition is at an all-time high, and potential customers are becoming more wary of spending huge sums of cash. Any business operating in a B2B market needs […]

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How Does Digital Marketing Work for a B2B Company?
May 26, 2023May 20, 2026
Marketing
How Does Digital Marketing Work for a B2B Company?

Digital marketing is the number one way to market a business. For the average established business, over 56% of the marketing budget is dedicated to digital marketing. This figure is […]

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Recent Posts

  • How to Measure and Improve AI Search Visibility for B2B Brands
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  • The Buzz About B2B Video Production — And What Most Advice Still Misses
  • B2B Buyers Don’t Read Your Content. They Scan It.

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