If you keep your mind open to it, marketing lessons can come when you least expect them. Here’s my most recent example… I was at a client meeting, and it […]
Brands disappear every year. Some of them are good, but most of them are not. Some are memorable — E.F. Hutton, General Foods, RCA — while others not so much. Anyone who […]
Call it publicity, self-publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers spend about a quarter of their […]
I read this interesting bit in a publishing industry newsletter called Wooden Horse (you can follow them on Twitter here: twitter.com/WoodenHorsePub). There’s a new wine enthusiast magazine launching. FINE EXCLUSIVE is a new magazine about […]
