Downingtown, Pa., March 17, 2014 – Rich Carango, president of Schubert b2b, a Philadelphia-based full-service business-to-business marketing agency, has been named a contributing editor for the vending and coffee service industry magazine Automatic Merchandiser. As contributing editor, Carango will provide insights to the creation of articles that inform readers on high-impact marketing and branding in the vending industry.

Within Schubert b2b, Carango has spent 13 years working with vending industry leaders and innovators such as MEI, LightSpeed Automation, Apriva, TriTeq Locks and VendScreen to identify strategies, tactics and technologies to improve operations and profits.

“Most vending operators and equipment suppliers today are running on tight budgets,” said Carango. “This is an exciting opportunity for me to share my tried and proven strategies on successful budget-conscious marketing with the people who work directly in the industry. I look forward to helping readers stay smart and improve the ROI of their vending operations.”

Click here to read an article by Carango in the April digitial edition of Automatic Merchandiser.

Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 37 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.