Rich Carango, president of Schubert b2b, a digital B2B marketing agency, shared his expertise on internet marketing at a meeting held yesterday by The Alternative Board (TAB) PA/Ohio Valley, a regional advisory board for local business owners. Carango’s presentation, Internet Marketing for B2B Companies, informed local business owners how to use online resources like websites, email, search engines and social media to leverage their brand for maximum impact and ROI. The meeting was hosted by member company Corporate Claims Management in Ivyland, Pa.

“Rich provided us with a clear, cogent and very useful session,” said Rip Tilden, TAB member. “The audience walked away with a better understanding of how focused online strategies help drive successful B2B marketing campaigns.”

In his role within Schubert b2b, Carango has more than 20 years experience working directly with B2B technology industry leaders such as GSE Systems, Shimadzu Scientific Instruments, BYNDL, Vendscreen and Sensaphone to identify strategies, tactics and technologies to improve their online and offline marketing efforts.

TAB PA/Ohio Valley helps forward thinking business owners grow their businesses, increase profitability and improve their lives by leveraging local business advisory boards, private business coaching and proprietary strategic services.

Schubert b2b is Philadelphia’s B2B digital marketing agency that unites the lead-generating power of inbound marketing with the brand-building power of outbound marketing. Schubert b2b develops 100% strategic business-to-business marketing programs that generate leads and grow revenue. For 40 years, Schubert has been creating B2B brand leaders in technology-rich industries as diverse as biotech, chemicals and computer software using integrated marketing communications (IMC) programs. Schubert is a member of ICOM, a global network of marketing communications agencies.