Are you looking for a qualified digital marketing agency in Philadelphia? When comparing agencies, there are a few key aspects you should consider to ensure the best fit for your business. In this article, we share three tips to help you choose an experienced agency that drives real results for your company through strategic marketing.
Key Benefits of Hiring a Digital Marketing Agency
Successful marketing campaigns require time, energy and resources to develop. By outsourcing your marketing to an agency, you can dedicate more time to running your business, focusing on activities that directly impact revenue.
Marketing agencies can also supplement your internal team with specialized experts and valuable tools. You gain access to copywriters, web developers, graphic designers and brand strategists who can position your company for success. Plus, you get connected with tools, like Semrush or Demandbase, that help you achieve better results.
3 Tips to Select the Best Digital Marketing Agency for Your Business
It can be challenging to find the right digital marketing agency, especially if your company is in a niche market. Below, we share three tips to help you select a reputable agency that can help your business grow.
1. Determine the agency’s experience
It is essential to choose a marketing agency that has experience in your industry, especially for B2B companies. An established agency should understand your market and target audience. With this knowledge, they can formulate effective marketing strategies that reach and convert the right people.
To find an experienced agency, review their portfolio and case studies to determine which clients they have worked with. See if they have worked with any clients in your industry. By evaluating their client history, you can choose an agency that is capable of navigating the complexities of your market, helping you achieve better results.
2. Explore their marketing portfolio
In addition to considering an agency’s experience, look for examples of their work. Most agencies offer an online portfolio with samples of previous campaigns, including advertisements, videos and brochures. Assess the quality of these materials to determine whether they are the right fit for your company. Avoid agencies that refuse to provide samples of their work.
3. Evaluate their results for past clients
When hiring a digital marketing agency, one of the most important aspects to consider is results. If you’re investing in marketing services, they should generate qualified leads for your business. Many agencies focus on vanity metrics, like opens, that fail to translate into revenue. Instead, look for agencies that focus on building a solid marketing pipeline that delivers leads for your business, helping it grow.
When evaluating an agency, look for evidence of real, verifiable results in their case studies. See if they offer samples of their reporting process, and identify which metrics they choose to highlight. By selecting an agency that focuses on driving results, you can increase ROI for your business.
Hire an Experienced Digital Marketing Agency in Philadelphia
Are you looking to drive real results for your business through bold, creative marketing campaigns? The experts at Schubert b2b can help you generate qualified leads with smart, proven tactics.
Schubert b2b is a digital marketing agency in Philadelphia that’s been driving results for over 45 years. We offer a range of integrated marketing services, including branding, web development, content creation, public relations and more! Book a free, 15-minute strategy call to see how we can help your company grow with an effective marketing plan.