Artificial intelligence (AI) is changing how B2B marketers plan, execute and optimize their digital ad campaigns. At the forefront of this shift is Google Ads, which offers AI capabilities to […]
As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. It’s not enough to get their attention — […]
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a […]
The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. […]
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with […]
What is growth hacking? You may have heard the term “growth hacking” before as it has been in the mix of marketing lingo for a few years now, but it […]
