Artificial intelligence (AI) is changing how B2B marketers plan, execute and optimize their digital ad campaigns. At the forefront of this shift is Google Ads, which offers AI capabilities to […]
Category: Digital Media
As we approach 2025, B2B digital marketing becomes less about finding leads and more about wooing them like the perfect dinner date. It’s not enough to get their attention — […]
YouTube has over 2.6 billion active users per month! This basically means that nearly every third human on our planet gets engaged with video content on this platform on a […]
The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. […]
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with […]
What is growth hacking? You may have heard the term “growth hacking” before as it has been in the mix of marketing lingo for a few years now, but it […]