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Author: christopher

What the Facebook Hearing Teaches Us About B2B Inbound Marketing
April 25, 2018May 19, 2026
Inbound Marketing
What the Facebook Hearing Teaches Us About B2B Inbound Marketing

Unless you’ve been hiding under a rock for the past few weeks, you probably heard about the recent Facebook Congressional hearings. Over two days, Congress questioned Mark Zuckerberg, co-founder and […]

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Stop Wasting Money on B2B Digital Marketing That Doesn’t Work
March 14, 2018May 19, 2026
Marketing
Stop Wasting Money on B2B Digital Marketing That Doesn’t Work

Think back to a time when you carefully mapped out a B2B digital marketing strategy—a strategic plan you were sure would work. You checked all the boxes and spent days, weeks, […]

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January 22, 2018May 19, 2026
Marketing
Solving the Puzzle of B2B Integrated Digital Marketing

I have a confession to make. I love jigsaw puzzles. And I love seeing all the jagged pieces fit together to create a kitten playing with yarn, a barnyard full […]

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Why You Need to Focus on B2B Animation in 2018
December 8, 2017May 20, 2026
Content
Why You Need to Focus on B2B Animation in 2018

There’s no doubt that the majority of consumers prefer video to written content. The numbers speak for themselves: 65% of people are visual learners 90% of customers report that watching a […]

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November 30, 2017May 19, 2026
Marketing
It’s Time to Debunk These 4 B2B Trade Show Myths

Digital marketing has taken the world by storm. Now more than ever, B2C marketers are focusing on email, social media, blogging and any marketing that falls within the digital realm. […]

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3 Examples of B2B Video Marketing Done Right
October 23, 2017May 19, 2026
Content, Inbound Marketing, Marketing
3 Examples of B2B Video Marketing Done Right

There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful […]

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Recent Posts

  • B2B Gated Content Strategy: When Should You Require a Form?
  • How to Measure and Improve AI Search Visibility for B2B Brands
  • B2B Product Launch Strategy: A Campaign Planning Playbook
  • Media Planning in B2B: The Role of Trade Publication Advertising
  • The Buzz About B2B Video Production — And What Most Advice Still Misses

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