If you’re like most B2B companies, you already create educational content for your customers and prospects and offer that content online. That’s the best way to attract the attention of […]
I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who […]
A successful integrated digital marketing strategy includes using B2B public relations and content marketing as complementary programs. It just makes sense. Public relations fosters online and offline communications and builds relationships […]
Subject matter experts used to write only when inspired, so writing content was actually fun. Now that inbound marketing campaigns rely on a continual stream of valuable content, we no […]
Everyone loves watching videos. With 1/3 of all online activity spent viewing videos, why not use them to your advantage? B2B animated videos continue to be a highly effective marketing […]
Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal B2B content marketing strategy? Here’s a […]
In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging when it is in a […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your […]
Forgive my indulgence in a bold title. It draws from a favorite quote of mine attributed to Mark Twain. He said, “There are lies, damned lies and statistics.” The statement […]
