B2B Public Relations Boosts Strategic Marketing
A B2B public relations strategy is essential for building awareness, establishing credibility, sharing company news and driving business growth.
Category: Public Relations
How Public Relations Plays an Important Role in an Integrated B2B Marketing Program
The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing […]
How to Handle Negative (Genuine and Fake) Customer Reviews
B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes […]
3 Ways PR and Social Media Work Together to Boost B2B Marketing
You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a […]
4 Tips to Uncover Company News for Your B2B PR Program
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
Time for a B2B Public Relations Tune Up
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]
6 Benefits of Targeted B2B Press Releases
Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not […]
4 B2B PR Tips for Building Better Media Relations
The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of […]
3 Ways to Better Integrate B2B Public Relations Into Your Marketing
B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for […]
Tips for Writing an Effective B2B Press Release
In public relations, B2B press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They’re a great way to attract attention and […]