B2B public relations is entering a new era. Generative artificial intelligence (AI) is changing search, discovery and authority-building at a rapid pace. It’s no longer just about getting ranked on […]
The use of artificial intelligence (AI) tools in B2B public relations is becoming increasingly common. Once met with skepticism, these technologies are now recognized by PR practitioners as powerful time-savers, […]
A B2B public relations strategy is essential for building awareness, establishing credibility, sharing company news and driving business growth.
The objective of B2B public relations is to cultivate and maintain a positive reputation for your company. Public relations helps companies build awareness and credibility for their organization while establishing […]
B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes […]
B2B PR and social media are essential components of an integrated B2B marketing strategy. You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy […]
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]
Some might say that B2B press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or […]
The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of […]
