A marketing automation platform (MAP) allows you to market more effectively across multiple channels while automating repetitive tasks. With nearly 70% of businesses using or currently implementing a marketing automation platform, its […]
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to […]
Is your company’s website a few years old? Perhaps it’s minty-fresh and was just launched a few months ago? So much work and effort went into getting it live. Now you […]
E-commerce is more than just a buzzword. It’s a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, […]
The recent website leak of 11.5 million documents and 4.8 million emails from the world’s fourth biggest offshore law firm, Mossack Fonseca, shows just how important website maintenance services really are. […]
Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization […]
As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website fresh and engaging. How many […]
Ask any marketer what they want the most from their website, and they will give you a one-word answer — leads. It’s rather simple, right? More leads equal more sales opportunities, which means […]
Your website needs to inform and educate all of its visitors. It’s the hub of your company’s marketing activities and, ultimately, the catalyst for lead generation. To get the most […]
For the past few years, B2B marketers have been forced to come to grips with a new fact of life — websites are never really “done.” When web development ends […]
