Understanding how to outrank your competitors on Google is one of the most important ways businesses can attract more customers and increase organic website traffic. Google is the most widely […]
You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research […]
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” […]
Surely anyone who has been on the internet recently has heard the word “hashtag.” Hashtags appear in commercials, on billboards and now even in the Oxford Dictionary! However, what they […]
The classic struggle between B2B marketing and sales alignment brings to mind a few lines from a song in Rodgers and Hammerstein’s musical, Oklahoma: Oh, the farmer and the cowman […]
In order to do social listening effectively, and to support a B2B marketing program, it must be addressing a specific problem or seeking specific information. There’s far too much noise […]
Is your company’s website a few years old? Perhaps it’s minty-fresh and was just launched a few months ago? So much work and effort went into getting it live. But […]
