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Tag: Public Relations

How B2B public relations plays an important role in an integrated B2B marketing program.
May 26, 2022May 18, 2026
Public Relations, Social Media
How B2B public relations plays an important role in an integrated B2B marketing program.

The objective of B2B public relations is to cultivate and maintain a positive reputation for your company. Public relations helps companies build awareness and credibility for their organization while establishing […]

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How to Handle Negative (Genuine and Fake) Customer Reviews
January 8, 2019May 20, 2026
Public Relations
How to Handle Negative (Genuine and Fake) Customer Reviews

B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes […]

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Time for a B2B Public Relations Tune Up
June 19, 2018May 19, 2026
Public Relations
Time for a B2B Public Relations Tune Up

It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]

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Recent Posts

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  • The Buzz About B2B Video Production — And What Most Advice Still Misses
  • B2B Buyers Don’t Read Your Content. They Scan It.

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