Have you ever posted on LinkedIn and thought, “This post is going places”? Then you come back and … it received three likes. Wow. That’s it? One from a coworker, […]
The objective of B2B public relations is to cultivate and maintain a positive reputation for your company. Public relations helps companies build awareness and credibility for their organization while establishing […]
Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a […]
B2B PR and social media are essential components of an integrated B2B marketing strategy. You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy […]
Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up […]
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets […]
So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social […]
Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still […]
As social media becomes commonplace and platforms evolve, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social […]
Another three months have passed. It’s your favorite time of year. You have to compile your quarterly social media report. You have to become a statistician, dig for numbers and […]
