The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing […]
Category: Social Media
Social media is a key component of an integrated digital marketing strategy. It’s a place where you can create your own space to engage with your target audience in a […]
You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a […]
Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up […]
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets […]
So, you’ve got your social media posts written, scheduled and ready for the next three weeks. Great, you’re off the hook until next month’s batch, right? Ehh..wrong! A B2B social […]
Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still […]
As social media becomes commonplace and platforms evolve, the question of whether B2B companies should expend the personnel, time and money on it still lingers. Like public relations, B2B social […]
Another three months have passed. It’s your favorite time of year. You have to compile your quarterly social media report. You have to become a statistician, dig for numbers and […]
Surely anyone who has been on the internet recently has heard the word “hashtag.” Hashtags appear in commercials, on billboards and now even in the Oxford Dictionary! However, what they […]