If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do […]
I came across an article about funny company posts and spotted this Facebook post by Intel. Check out the picture below. How did you react? Did it grab your attention? You most […]
B2B mobile-friendly websites are still surprisingly rare, even today. I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the […]
B2B advertising isn’t dead; it’s evolved. Advertising has always been part of the bigger picture — your marketing strategy. Even in our internet-centered world, B2B advertising is still alive and well. […]
The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a […]
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
When you hear the term “B2B lead generation,” you might associate it with digital marketing, online advertising or marketing automation. That was not always the case. The definition of Lead […]
Take a look at what I got in the mail… At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending […]
If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This […]
