B2B mobile-friendly websites are still surprisingly rare, even today. I know it’s hard to believe, but there are STILL thousands of websites out there that are not built with the […]
B2B advertising isn’t dead; it’s evolved. Advertising has always been part of the bigger picture — your marketing strategy. Even in our internet-centered world, B2B advertising is still alive and well. […]
The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a […]
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
When you hear the term “B2B lead generation,” you might associate it with digital marketing, online advertising or marketing automation. That was not always the case. The definition of Lead […]
Take a look at what I got in the mail… At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending […]
If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This […]
