We love technology. It’s at the heart of all things business-to-business. Whether your B2B company manufactures chemicals for industrial applications or offers training solutions for energy utilities, technology will play […]
Marketing automation software is an amazing tool. The technology allows marketers to create custom campaigns with personalized content that automatically responds to prospects based on a mix of their actions and […]
B2B messages are often difficult to communicate briefly. And since social media is a relatively new adoption for B2B companies, it’s no wonder our Twitter feeds are laden with corporate […]
Sometimes the obvious isn’t so obvious. If I said, “write your content for your readers” you’d say something like, “Duh! Stating the obvious! Of course you write for your audience.” […]
Next month, the American Coatings Show and the ASC Spring Convention and Expo will draw thousands of key players in the global adhesives, sealants, and coatings industries to Atlanta and Orlando, […]
Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on […]
My personal New Year’s resolution was to stop making New Year’s resolutions and be happy with who I am. Unfortunately, brands and companies don’t have that luxury. The competition is […]
