In B2B communications, marketers are continually challenged to nurture prospects and build trust by providing “remarkable content.” And research shows that content is most engaging when it is in a […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
I’ll admit it. The popular business book, “Lead with Humility: 12 Leadership Lessons from Pope Francis” by Jeffrey Krames piqued my interest. The Pope is an inspiring man, but what […]
Thanks to companies like Zappos, most B2B companies are familiar with the concept of site retargeting. You visit a website to check out products or services. Then, you see banner […]
Did you know that YouTube is the world’s second largest search engine, right after Google? The reason is simple – everyone finds videos engaging and useful. This is even truer in business-to-business […]
From Apple’s “1984” Superbowl ad, directed by Ridley Scott, to the “Mac vs. PC” series of 66 commercials, the computer industry has always relied on advertising. Or did it? “This […]
“You can’t bore people into buying products. You must interest them.” Marketing guru David Ogilvy is certainly onto something. Modern-day content marketers are faced with endless opportunities to communicate and […]
Let’s face it. B2B websites face a tons of competition for customers’ attention. You used to just have to educate prospective buyers, but now you also have to entertain them […]
“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive […]
Call it publicity, self-publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers spend about a quarter of their […]
