Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
I can’t believe it. It’s been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never […]
Let’s imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are […]
Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence could be the key to improve email open rates and […]
B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. In modern marketing, there’s a […]
No matter what industry you’re in, every B2B company is looking for better B2B lead generation tactics to generate more qualified leads and increase sales. Yet many marketers still struggle […]
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to […]
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
When you hear the term “B2B lead generation,” you might associate it with digital marketing, online advertising or marketing automation. That was not always the case. The definition of Lead […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
