We love technology. It’s at the heart of all things business-to-business. Whether your B2B company manufactures chemicals for industrial applications or offers training solutions for energy utilities, technology will play […]
Category: Marketing
Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain […]
After 20 years in the B2B marketing business, I have developed an affinity for what works. I don’t worry about being fancy or trendy. I’m just looking for the stuff […]
What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma? […]
Statistics show that two practices continue to increase in popularity—yoga and social networking. That got me thinking, are the two related somehow? I do both, and so do many other business people. […]
My personal New Year’s resolution was to stop making New Year’s resolutions and be happy with who I am. Unfortunately, brands and companies don’t have that luxury. The competition is […]

