After 20 years in the B2B marketing business, I have developed an affinity for what works. I don’t worry about being fancy or trendy. I’m just looking for the stuff […]
Category: Marketing
B2B marketing buyer personas and me – A love story
Do you have good business karma? (Part 2 of 2)
What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma? […]
Do you have good business karma? (Part 1 of 2)
Statistics show that two practices continue to increase in popularity—yoga and social networking. That got me thinking, are the two related somehow? I do both, and so do many other business people. […]
New year, same old jargon?
My personal New Year’s resolution was to stop making New Year’s resolutions and be happy with who I am. Unfortunately, brands and companies don’t have that luxury. The competition is […]
