The classic struggle between B2B marketing and sales alignment brings to mind a few lines from a song in Rodgers and Hammerstein’s musical, Oklahoma: Oh, the farmer and the cowman […]
It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore. Brands can no longer force […]
B2B marketers often focus on the vast differences between B2B vs. B2C marketing such as buyer motivations and purchase cycles. But a recent book got me thinking about one important commonality. Jonathan […]
When you hear the term “B2B lead generation,” you might associate it with digital marketing, online advertising or marketing automation. That was not always the case. The definition of Lead […]
Is your company’s B2B public relations strategy an outbound one? That is, do you rely solely on earning placements of articles, product highlights and interviews in print and online trade […]
B2B public relations generates buzz about a company and its products. It attracts the attention of prospects through the media. This is done through press releases, pitching and writing articles for […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing […]
We all want to attract new visitors to our websites, convert them into sales-ready leads and close the deal by actually selling them something. It only makes sense that we […]
Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to […]
