I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who […]
Maybe I’ve been listening to too much classical radio recently, but I couldn’t help but notice how B2B marketing is like an orchestra. Your content creation strategy is the conductor, […]
The word “integrated” is used a lot by today’s marketers — so much that it has almost become a buzzword. And like most overused buzzwords, it has started to lose […]
Another three months have passed. It’s your favorite time of year. You have to compile your quarterly social media report. You have to become a statistician, dig for numbers and […]
Researching and purchasing B2B products and services online is now the norm. With that in mind, your company might be considering upgrading your website to facilitate a smooth browsing and buying […]
The transition to digital marketing to nurture leads and measure performance got me reminiscing about the early days of technology. Remember this dinosaur? This was my first introduction to a […]
The classic struggle between B2B marketing and sales brings to mind a few lines from a song in Rodgers and Hammerstein’s musical, Oklahoma: Oh, the farmer and the cowman should be […]
It’s kind of ironic that to close sales today, marketers have to focus on the long term. That’s because disruptive marketing strategies don’t work anymore. Brands can no longer force […]
B2B marketers often focus on the vast differences between B2B vs. B2C marketing such as buyer motivations and purchase cycles. But a recent book got me thinking about one important commonality. Jonathan […]
When you hear the term “B2B lead generation,” you might associate it with some form of electronic or online marketing. That was not always the case. The definition of Lead […]
