In order to do social listening effectively, and to support a B2B marketing program, it must be addressing a specific problem or seeking specific information. There’s far too much noise […]
The English language is full of idioms that reflect how important balance is in our lives. We strive for work-life balance, hope to balance our budgets and try to eat […]
When promoting a company’s trade show attendance, most B2B social media marketers know that it’s best practice to include the event’s Twitter handle and hashtag in a post to ensure […]
Integrating social media engagement into your B2B marketing plan can be a smart way to reach your clients and prospects. According to this report from Social Media Examiner, by spending […]
Social media can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B marketers generate more leads on LinkedIn […]
Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that […]
Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. As always, she’ll gather […]
Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources […]
B2B messages are often difficult to communicate briefly. And since social media is a relatively new adoption for B2B companies, it’s no wonder our Twitter feeds are laden with corporate […]
You, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. But with so many outlets in today’s […]
