B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for […]
In the last 10 years, marketing has been an ongoing struggle to keep up with the Joneses. Something like this: CEO: “Margaret! I just heard that [Competitor’s Name] just got […]
Maybe you’ve stumbled across this term before. Maybe you’re grabbing your marketing dictionary (I’ll save you the trouble, don’t worry!). What is account-based marketing (ABM)? What does it replace? Does […]
Art, music, architecture — they’ve all gone through a few different phases or eras. Speaking from a musical perspective, there are about six recognized artistic eras: early, medieval, baroque, classical, […]
We’ve all had it. The desire to make something, but when it comes down to creating it, it’s like there’s a concrete wall standing in the way. An idea, but perhaps […]
Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social […]
Are you familiar with the term, “Gestalt”? It’s a German word meaning shape, form, or design. In English, the term Gestalt refers to a certain phenomenon where the brain perceives […]
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” […]
I have a distinct memory of my first encounter with virtual reality videos earlier this year. I was sitting in the cafeteria of my college, talking with a friend who […]
As things change in the marketing world, a sort of marketing Darwinism happens — especially when it comes to B2B advertising strategies. Some companies see the change, adapt, evolve and […]
