When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by […]
Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, […]
Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to your prospects’ challenges through pieces […]
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]
Some might say that B2B press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or […]
Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That’s why the outside perspective of a B2B marketing agency […]
Spontaneity isn’t my thing. A spur-of-the-moment date with my husband? A surprise party? Let’s play it by ear and see what happens? Horrors. I need a plan. Sure, that makes […]
The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of […]
A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. But if […]
