B2B PR and social media are essential components of an integrated B2B marketing strategy. You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy […]
When creating a B2B marketing plan, you need to determine the best integrated tactics to capture the attention of your buyers. Long-form content, like articles and white papers, written by […]
Your company made the leap to partner with a B2B agency to lead your marketing efforts and to give your personnel more time to do what they do the best—research, […]
Your B2B customers and potential buyers spend a lot of time looking for information online before reaching out to a sales rep. Providing solutions to your prospects’ challenges through pieces […]
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]
Some might say that B2B press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or […]
Blog posts, eBooks, infographics, oh my! Keeping up with the demand for content—and making it informative, fresh and on-message—can be overwhelming. That’s why the outside perspective of a B2B marketing agency […]
Spontaneity isn’t my thing. A spur-of-the-moment date with my husband? A surprise party? Let’s play it by ear and see what happens? Horrors. I need a plan. Sure, that makes […]
The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of […]
