The reality of B2B content consumption today is that most buyers are not reading it word for word. Your audience is moving quickly, self-serving their research and making decisions based […]
B2B public relations is entering a new era. Generative artificial intelligence (AI) is changing search, discovery and authority-building at a rapid pace. It’s no longer just about getting ranked on […]
The use of artificial intelligence (AI) tools in B2B public relations is becoming increasingly common. Once met with skepticism, these technologies are now recognized by PR practitioners as powerful time-savers, […]
A B2B public relations strategy is essential for building awareness, establishing credibility, sharing company news and driving business growth.
For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B […]
The objective of B2B public relations is to cultivate and maintain a positive reputation for your company. Public relations helps companies build awareness and credibility for their organization while establishing […]
The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. […]
Creating an ongoing supply of B2B marketing content that’s informative, fresh and on-message is challenging. In fact, according to a recent Forrester Research webinar, B2B content often fails to connect with […]
Whether you are starting a new B2B marketing program or have been actively executing one for some time, it’s important to clearly identify your customer personas. You might be thinking, […]
B2B PR and social media are essential components of an integrated B2B marketing strategy. You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy […]
