The classic struggle between B2B marketing and sales alignment brings to mind a few lines from a song in Rodgers and Hammerstein’s musical, Oklahoma: Oh, the farmer and the cowman […]
The English language is full of idioms that reflect how important balance is in our lives. We strive for work-life balance, hope to balance our budgets and try to eat […]
Is your company’s B2B public relations strategy an outbound one? That is, do you rely solely on earning placements of articles, product highlights and interviews in print and online trade […]
Your company is engaging in marketing activities. You have content pieces on hand. So, how do you pull it all together to create a formal B2B content marketing strategy? Here’s a […]
We all want to attract new visitors to our websites, convert them into sales-ready leads and close the deal by actually selling them something. It only makes sense that we […]
Integrating social media engagement into your B2B marketing plan can be a smart way to reach your clients and prospects. According to this report from Social Media Examiner, by spending […]
Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to […]
Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your […]
One of the most effective ways to offer solutions to your customers’ challenges is to create useful content and promote it to key prospects who want it most. This is […]
When reporting on B2B PR placements, public relations professionals are often asked to classify them as print, online or social media, in that order. Sort of like win, place and […]
