B2B public relations generates buzz about a company and its products. It attracts the attention of prospects through the media. This is done through press releases, pitching and writing articles for […]
Take a look at what I got in the mail… At first, I was speechless. Then came a flood of thoughts. “What in the WORLD was this person thinking sending […]
Social media, especially LinkedIn for B2B marketing, can be a great tool to generate leads and enhance your SEO and inbound marketing performance. In particular, studies have shown that B2B […]
Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that […]
Ever since Ben Franklin reportedly conducted the lightning rod experiment in 1752, setting off the spark for the development of modern electricity, Philadelphia has become a destination for technology innovators. […]
When reporting on B2B PR placements, public relations professionals are often asked to classify them as print, online or social media, in that order. Sort of like win, place and […]
If you’re struggling to find “big news” to promote your B2B company, it’s time for some deep digging. Even if you’re not currently launching new products, your company is still […]
Through social media outreach and blogs, we have become our own publishers. We can create and share our own content without having to get the approval of the traditional editorial […]
Not so long ago, before websites and email, people had to visually see products before making decisions to buy them. Who did they normally see upon entering a store or […]
For many of us, the dawn of a new year is like a clean slate. My personal resolutions for 2015 include changing up my stale exercise routine, getting out of […]
