B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for […]
In public relations, B2B press releases are a vital part of your company’s outbound effort. Press releases can function as an inbound marketing tactic too! They’re a great way to attract attention and […]
A B2B trade show offers a valuable opportunity to meet your target customers and prospects face-to-face. Your audience is there, right before your eyes, seeking information about products and services […]
In the swirling activity of marketing automation, many marketers have pushed B2B messaging off the stage. But this is one of the biggest mistakes a marketer could make. While useful, automation software […]
Have you ever heard of “whisper down the lane”? It involves a group of people whispering a message from one person to another until the last player announces it to the […]
You’ve thought about it, Googled it, brought it up at meetings, and you’re heading in the right direction. Yes, it’s time to partner with an integrated digital marketing agency that […]
Never before have B2B marketers had so many choices when it comes to marketing. Digital marketing tactics have made it possible to do many things in-house — such as social […]
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” […]
A successful integrated digital marketing strategy includes using B2B public relations and content marketing as complementary programs. It just makes sense. Public relations fosters online and offline communications and builds relationships […]
Is your company’s B2B public relations strategy an outbound one? That is, do you rely solely on earning placements of articles, product highlights and interviews in print and online trade […]
