How to Use Email Marketing to Get Leads
If you think that email is no longer an effective way to get leads, it’s actually better than you think. Think about it… Email connects 85% of the world. This […]
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Sweet on Tech: 3 Hot Tech Trends for 2015
We love technology. It’s at the heart of all things business-to-business. Whether your B2B company manufactures chemicals for industrial applications or offers training solutions for energy utilities, technology will play […]
Tweeting Responsibly: Avoiding Social Media Mistakes
You, as a communications professional, are tasked with giving the right voice at the right time to your brand using the right channels. But with so many outlets in today’s […]
Humanizing Your B2B Brand through Social Media
Everyone loves Flo. She’s helpful, quirky and infectious. She presents a likable human quality for Progressive, the insurance giant she represents. But Progressive’s famous branding recently took a major hit […]