What is PR and What Does it Mean for B2B Marketers?
As someone who studied PR in college, I received a fair amount of confused comments regarding my major. “Oh yeah, sure, PR…what’s PR again?” or “You’re an HR major, right?” […]
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5 B2B eCommerce Must-Haves
If your B2B company is still on the fence about selling online, consider this: B2B buyers are now more frequently buying online than over the phone and through other offline channels. In fact, B2B […]
Use Hashtags to Supercharge Your B2B Social Media Strategy
Surely anyone who has been on the internet recently has heard the word “hashtag.” Hashtags appear in commercials, on billboards and now even in the Oxford Dictionary! However, what they […]
How to Get Out of the “Sales Lead Black Hole”
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
10 B2B eCommerce Trends You Can’t Ignore
eCommerce is more than just a buzzword. It’s a growing trend with large scale growth opportunities. In fact, a Frost & Sullivan report claims that the U.S., along with China, […]
Is B2B Inbound Marketing the New Thing?
It sure has been getting a lot of attention. HubSpot, Pardot, Marketo, Salesfusion and lots of other software outfits are trying to win your favor and substantial monthly inbound marketing […]
6 Ways to Improve Your Website Ranking
Getting your website to rank better in Google’s search engine results pages (SERPs) is an ongoing process. It requires you to focus on several factors including quality content, keywords, optimization […]
Tips to Measure Digital Marketing ROI
Digital marketing attracts visitors to your B2B website through customer-centric content that’s SEO optimized. This inbound marketing approach not only helps prospects find you, but it also allows you to […]
Does Your Website Follow These 6 Web Design Trends?
As web technology continues to evolve, so does B2B website design trends. Here are the up-and-coming trends of 2016 to help you keep your website fresh and engaging. How many […]
Content Marketing Starts With Audit of In-House Pieces
Content is a key B2B marketing driver. When done well, content educates, tells your story, grabs the attention of your target audience and moves them to take action. If your […]