B2B PR and social media are essential components of an integrated B2B marketing strategy. You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy […]
Content marketing isn’t just a buzzword anymore; it’s a staple of B2B marketing. However, if you are not familiar with this marketing strategy, here is the definition from the Content Marketing […]
If you’re like many hard-working B2B content marketers, you understand the importance of blogging. It helps you increase brand awareness and gain the trust of your target audience. But you […]
Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up […]
The 2018 NCAA March Madness basketball tournament lived up to its name. With a total of 67 games played in a matter of weeks, ever-changing story lines and dramatic upsets […]
2017 The explosion of digital B2B marketing makes it hard for many companies to keep up. In 2017, trends called for B2B marketers to ramp up on the following: Marketing Automation – […]
Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? They are still […]
B2B social media marketing can open new doors for companies. Whether it’s engaging with potential customers or a tool to expand your brand identity, it needs to be leveraged correctly. Unfortunately, […]
There’s no denying the benefits of video marketing for businesses of all shapes and sizes. Video gives your company a competitive edge, boosts brand awareness and helps you build meaningful […]
Schubert b2b, a top-tier tech marketing agency, has hired Mitchell Mathern as a public relations executive. In his new role, Mathern organizes and coordinates public relations activities designed to create […]
