When reporting on B2B PR placements, public relations professionals are often asked to classify them as print, online or social media, in that order. Sort of like win, place and […]
If you’re struggling to find “big news” to promote your B2B company, it’s time for some deep digging. Even if you’re not currently launching new products, your company is still […]
Through social media outreach and blogs, we have become our own publishers. We can create and share our own content without having to get the approval of the traditional editorial […]
We’ve had the privilege of working with some of the best analysts, engineers, chemists and developers in the technology sector. Their solutions are innovative, and they are all well-versed experts […]
Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach […]
In this age of content-focused B2B marketing, the tried and true case study can go a long way. These success stories show real-life applications and results from actual users of […]
For many of us, the dawn of a new year is like a clean slate. My personal resolutions for 2015 include changing up my stale exercise routine, getting out of […]
Your B2B company decided it’s time to engage in social media to build relationships with your clients, prospects and industry participants. But, you don’t have the in-house expertise and resources […]
Recently, I read “Scientific Advertising,” by industry pioneer Claude C. Hopkins, originally published in 1923. Although you aren’t trying to peddle syrup of figs or shaving soap to your business […]
