I can’t believe it. It’s been almost six months since I last wrote a blog about planning ahead for your first B2B trade show. This blog was mainly for people who have never […]
Let’s imagine that your company is a ship, you are the captain and your marketing is your compass. Where do you want to go? And where exactly is your marketing taking you? Are […]
Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies […]
B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. In modern marketing, there’s a […]
No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead […]
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to […]
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
When you hear the term “B2B lead generation,” you might associate it with some form of electronic or online marketing. That was not always the case. The definition of Lead […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
Effective landing pages are essential to moving visitors through the conversion funnel and helping to generate valuable leads. When building your landing pages, it’s important to keep best practices in […]
