Email subject lines aren’t important, right? They’re only one sentence long, and who reads them anyway? In fact, that one sentence is the most integral part of your emailer! Studies […]
B2B outbound marketing is the proactive part of your marketing. The key word is ACTION. Unlike reactive marketing tactics, with outbound, you drive the action. In modern marketing, there’s a […]
No matter what industry you’re in, every B2B company is always looking to generate more leads and bring in more sales. According to BrightTALK, 80% of marketers report their lead […]
For years, marketing managers used website traffic stats to demonstrate ROI, but this stat isn’t nearly as important in the B2B world. Like B2C companies, your main goal is to […]
You spend all this money generating a sales lead—some leads can cost upwards of $50 – $240 apiece—and then you just turn it over to your sales force to never […]
When you hear the term “B2B lead generation,” you might associate it with some form of electronic or online marketing. That was not always the case. The definition of Lead […]
Do you remember the iconic Wendy’s commercial where the old lady asks, “Where’s the beef?” after being served a tiny hamburger patty? That became an instant catchphrase because it perfectly […]
Effective landing pages are essential to moving visitors through the conversion funnel and helping to generate valuable leads. When building your landing pages, it’s important to keep best practices in […]
Websites are an important place to start optimizing your brand’s online presence for search engine rankings. But that’s just the beginning of a strong SEO strategy. Did you know that […]
Can you hear that? That’s the sound of your coworker banging her head on her desk because the boss just asked for another social media ROI report. As always, she’ll gather […]
