B2B public relations is entering a new era. Generative artificial intelligence (AI) is changing search, discovery and authority-building at a rapid pace. It’s no longer just about getting ranked on […]
The use of artificial intelligence (AI) tools in B2B public relations is becoming increasingly common. Once met with skepticism, these technologies are now recognized by PR practitioners as powerful time-savers, […]
A B2B public relations strategy is essential for building awareness, establishing credibility, sharing company news and driving business growth.
The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing […]
B2B PR covers more than press releases and articles; it is about maintaining a favorable image for your company through your ongoing interactions with the media and public. That includes […]
You’ve read many times on the Schubert b2b blog why it’s important to use an integrated strategy for your B2B marketing. That means tactics should be thought of as parts of a […]
Getting trade publications to publish or post your company’s news can be a challenge. You have to grab the interest of the gatekeeper — making sure the editor finds your […]
It’s hard to believe that we are almost at the midpoint of the year. For those of us working in B2B public relations, now is a good time to review […]
Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not […]
The term “public relations” encompasses many areas of communications. B2B PR, although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of […]
